SBT Instruments, based in Denmark, is pioneering the field of microbiology. With a mission to revolutionize bacterial counting, they have launched instruments that detect bacteria without the long wait for cultivation. Their cutting-edge patented technology finds applications in sectors like healthcare, food safety, and water treatment – anywhere immediate microbial contamination insights can make a difference.
Gustav Skands, CEO at SBT Instruments
SBT Instruments recognized the potential of AI in enhancing their operations. However, before Applai Chat, they relied on their internal experts to clarify product-related queries. This setup meant bottlenecks in their sales process. The challenge was to ensure that all employees could get accurate and speedy product information, without overwhelming their in-house experts.
“To ensure all employees are up to date on our product and how it works in different applications, we have implemented the Applai chat internally.”
Enter Applai Chat, a platform that allows specific questions to be answered by referring directly to a company’s own documentation. With this solution, SBT Instruments are in full control of the documents and data laying the foundation for the answers in Applai Chat. The chatbot’s combined understanding of general topics and SBT’s documentation was needed to be valuable for SBT Instruments.
“It has been easy to get started with Applai Chat. We could quickly connect our existing documentation to the chatbot from Applai, and get high-quality answers even on advanced questions in terms of technical specifications or applications of our product. The responsiveness of the Applai team to any requests or questions is commendable. It took about two weeks from initiating the project to having a good and value-creating prototype.”
With Applai Chat, SBT Instruments has turbocharged their sales processes. Faster, accurate responses mean customers get their answers without delays, thereby expediting decision-making.
“Sales processes can now run much faster, and we are freeing up important internal resources for other tasks. While we are still early in our journey, the results so far are very encouraging, and we expect that further use of Applai Chat will significantly improve our effectiveness."
SBT Instruments is on a journey for further efficiency gains and is considering broader applications of Applai Chat.
“I can strongly recommend both using Applai Chat and working with the Applai team. I was happy to see that the choice of working with Applai instead of building our own costly AI solution has been proven to be right.”
Interested in powering up your business processes with AI? Whether you wish to integrate an AI chatbot or explore AI-driven business solutions, reach out to Applai today.